I tend to harp on craftsmanship.  

I’m impressed by people who have developed a skill to a place where they produce excellence without seeming to try, whether that’s for goods or knowledge. There’s very little more satisfying than to produce something at the highest quality, or at the very least see it produced that way.  

But there’s another part of knowing your craft, and that’s knowing when to stop. Not everything that needs to be produced must be at that extraordinary level of excellence. In fact, sometimes “good enough” is exactly what is needed.  

In product management, there’s a concept known as the minimally acceptable product. This is a term that makes non-marketers cringe because they tend to think it means you’re producing low-quality goods, and this isn’t necessarily the case. The minimally acceptable product meets the minimum quality standard and feature set that will be accepted by the market. You create this product for market tests and product launches, and then add features and increase quality later.  

It’s “good enough,” and it’s exactly what’s needed. I’m occasionally heard to say that sometimes done is better than good. What I mean by this is that there are activities where it’s more important that they’re out the door than they’ve achieved perfection. Sometimes you need a level of agility that doesn’t support the time required to get something absolutely perfect. 

The craft is in the recognition. It takes a high level of skill and experience to recognize when you need a minimally acceptable product, know the minimum levels of quality, and produce those quickly and efficiently.  

Project Management in the Busy Season

Project Management in the Busy Season Not many people know this, but summer is the busiest time of year for those of us in website development. Summer is often after companies have paid their major bills and discover a little wiggle room in...

Jul 9, 2024

The Importance of SEO in Marketing

The Importance of SEO in Marketing So, you’ve recently had a website built and your Marketing Agency has offered you SEO as an additional service… but what even is SEO and why is it important? SEO stands for Search Engine Optimization, which is...

Apr 22, 2024

2024 Content Marketing Trends

2024 Content Marketing Trends It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you....

Feb 26, 2024

New brand, who dis?

New brand, who dis? If you’ve followed our journey at all, you might have noticed that something has changed. The logo and colors are different, the website is new, and while you can still email your favorite contact at audacity.marketing, when...

Jan 22, 2024