The Importance of SEO in Marketing

The Importance of SEO in Marketing

The Importance of SEO in Marketing So, you’ve recently had a website built and your Marketing Agency has offered you SEO as an additional service… but what even is SEO and why is it important? SEO stands for Search Engine Optimization, which is a fancy way of saying...
SEO is the Mother of Bad Content

SEO is the Mother of Bad Content

I’ve been involved in SEO projects throughout my marketing career, and have watched its evolution from keywords and structured content to mobile and shareable.   Recently, I’ve been involved in a project with a local small business...