by John Cloonan | Jun 12, 2024 | Business Goals, Marketing & Branding
Motorcycle Racing, Target Fixation, and Reaching Your Goals I try not to talk about racing motorcycles at business events, but occasionally, it’s the most apt metaphor for discussion topics. I recently attended Monday Morning Brews. While it sounds like a gathering of...
by Jenna Cohen | Mar 8, 2024 | Marketing & Branding
Storytelling in Marketing: Crafting Compelling Narratives for Your Brand In the fast-paced world of marketing, the art of storytelling has emerged as a powerful tool for brands to connect with their audience on a deeper level. It’s not just about selling a...
by John Cloonan | Jan 22, 2024 | Blog, Business Goals, Marketing & Branding
New brand, who dis? If you’ve followed our journey at all, you might have noticed that something has changed. The logo and colors are different, the website is new, and while you can still email your favorite contact at audacity.marketing, when they respond it will be...
by Jenna Cohen | Oct 30, 2023 | Blog, Client Relationships, Marketing & Branding
We all love a good horror story, but not when it comes to our clients. As marketing professionals, so much of our attention is focused on bringing in new clients. We pour our time and energy into meetings over coffee, product demos, and demonstrating all the ways in...
by Kate Feld | Oct 6, 2023 | Behind the scenes, Blog, Marketing & Branding, Marketing Trends, Podcasting
You’ve probably heard by now that podcasts are one of the top marketing trends of 2023, and that trend shows no sign of slowing down in the coming year. But is a podcast right for you and your business? And is it right for you at this time? Here, I’ll cover some basic...
by John Cloonan | Aug 30, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding
Many marketers (like John) begin their careers as “creatives.” Folks who focus on the “big picture,” and have no appetite for something as dull as operations. Sounds like it involves spreadsheets, and we’re not into that. On the obverse, operations people (like...