Marketing 101: the 4 “p’s” 

If you learn nothing more today, learn the four “P”s and you’ll be well on your way to a marketing BA.  

  • Price – what are you going to charge for your product? 
  • Product – what product are you going bring to market? 
  • Promotion – how are you going to promote that product? 
  • Place – how are you going to deliver that product? 

There are strategies and methods around all of them, but today I want to focus on a couple short cases of doing the 4th “p” wrong. 

Case 1: the independent motorcycle shop 

Two points about me to make this case:  

  • I’m an avid motorcyclist who frequently finds himself in small towns in rural areas.  
  • I like to spend money with local businesses in these small towns.  

Now, the case, or frankly, cases. I can’t tell you how many times I’ve needed something from a motorcycle shop when I’ve been on the road, pulled up to my local independent shop, and found it closed on the weekend. More egregious is when the sign in the window indicates they’ve closed because they’ve gone riding or racing. Knowing your clientele is engaging in the same activity you are, why have you missed such a big window to sell and build relationships with them?  

Case 2: a small southwest Georgia town 

As mentioned in the prior case, I have an affinity for small towns in out-of-the-way areas, and recently spent the weekend in a beautiful Victorian hotel in rural southwest Georgia.  

After Sunday breakfast in said hotel, we went out to see the sights. We returned to the small town around lunchtime and started looking for somewhere to eat. If it wasn’t fast food, it was closed, including both hotel restaurants. We ended up buying food at the local grocery and eating on the terrace at the hotel. For dinner, we discovered there was one restaurant open down the street. They were packed.  

Conclusion: you need to be open when your customers are around 

In both of these cases there was significant lost opportunity. Motorcyclists in the US tend to be out riding on weekends because that’s when we’re off work. If you own a motorcycle shop, it behooves you to be open when motorcyclists are out riding. You can go ride on your days off. If you’re a racer, then hire some non-racers to run the store on the weekends.  

Yes, rural Georgia, we know you’re largely “church on Sunday” kind of folks. But if you’re dependent on foot traffic and tourism for your business, then find some people who aren’t church-goers to open your business on Sunday, or open after church. And to the hotelier who closed both restaurants in his hotel on Sunday, that’s inexcusable. You have a captive audience. Deliver your products to your customers where (and when) they’re around.  

Project Management in the Busy Season

Project Management in the Busy Season Not many people know this, but summer is the busiest time of year for those of us in website development. Summer is often after companies have paid their major bills and discover a little wiggle room in...

Jul 9, 2024

The Importance of SEO in Marketing

The Importance of SEO in Marketing So, you’ve recently had a website built and your Marketing Agency has offered you SEO as an additional service… but what even is SEO and why is it important? SEO stands for Search Engine Optimization, which is...

Apr 22, 2024

2024 Content Marketing Trends

2024 Content Marketing Trends It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you....

Feb 26, 2024

New brand, who dis?

New brand, who dis? If you’ve followed our journey at all, you might have noticed that something has changed. The logo and colors are different, the website is new, and while you can still email your favorite contact at audacity.marketing, when...

Jan 22, 2024